Researchers are saying the resume is dead and building your personal brand is more important. Mae is in the studio with Success and Career Coach, Lisa Montanaro, learning about what "personal brands" and what this means for future job hunting. Lisa explains that workplace scientists say that people do not care about what you've done in the past. They care about now. Social media plays a big role in your personal brand so it is important to make sure it represents you correctly.
Brand Components:
- Physical Presence, Facial Expressions, Clothing/Style, Hair/Makeup/Personal Grooming, Colors
- Voice, Speaking Style, Accent, Word Choice, Elevator Pitch
- Business Card, Resume/CV, Bio, Writing Sample, Publications, Writing Style
- Personal Website/Blog, Social Media Profiles, LinkedIn, Facebook, Twitter, Other Social Media Platforms like Pinterest and Instagram, Online Publications, Professional Associations - Web Pages, Google Search